Most of you may aware of the important of pre-selling that will increase your conversion and sales rates better than just blind selling it. One of the most important things in your promotion is to presell your product before or even after launching.

People usually don’t put up their buying defense shields with a presell advertisement like they would with a direct buy offer. Preselling will educate them about the product and get them interested and excited in it before they have to make a decision to buy.

This article will give you 15 killer ideas (and more 15 ideas in next article) to presell your product to your target audience.

#1 Video Demonstrations

Show your target audience a video demonstration of how to use the upcoming product. When people better understand a product and what it can do for them the more persuaded they will be to spend their hard earned money on it.

#2 Product Outlines

Give your prospects an outline of what’s included in your total product package. People like to skim and not read large product descriptions. You could list the product features, benefits, bonuses, guarantee offers, add ons, etc.

#3 Product Samples

Give people a sample of your product. When you give people a little taste of your product and they like it, they will want more and will spend money to get it. Just make sure your sample is big and enticing enough to influence them to buy.

#4 Table Of Contents

If your product is a report, ebook, magazine or book you could show people the table of contents. That will allow them to see everything they will learn with a quick read or glance. Your table of contents should be written in a way that it reveals the benefits of your product.

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After you send out the first e-mail ad it’s very important to follow-up a day or two later with your list. People may have skipped over it the first time, sometimes people need to see an ad a couple of times before they click or buy or the first e-mail subject line never grabbed their attention.

Nowadays Internet software and e-mail filters can block you e-mail messages from even getting to your opt-in subscribers. This article will give 30 reasons to follow-up with your list subscribers. Just make sure to be honest when you use these follow-up strategies.

#1 Price Increase

Warn your prospects that your product is about to go up in price. With this slow economy people are very price conscious. If they have any interest in your product they will want to buy it for the lowest price possible..

#2 Easy Payments

Inform your prospects that you have added an easy payment plan. If your product is very expensive, people may be hesitant to dish out all that money at once. A payment plan will be easier for them to budget in the cost over a certain period of time.

#3 Server Down

Notify your prospects that your server went down briefly with all the traffic you received. People will assume that with all that traffic your product must be good. And they will understand why they had trouble visiting your web site the first time.

#4 E-mail Filtered

Tell your prospects that your first e-mail may have been filtered. You can say you forgot to spam filter check it or you noticed from your e-mail stats that many of the e-mails did not get delivered. Either way people understand that e-mail isn’t as reliable as it used to be.

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